Mindera “everywhere” at iMedia Australia

Anyone who attended the recent iMedia Retail Summit Australia couldn’t fail to be touched by the Mindera brand. Why? Because our sponsorship of the event’s lanyards meant all attendees were literally wearing our name!

Over two and a half transformative days at the Sheraton Grand Mirage in Melbourne, Australia’s top retail decision-makers connected through iMedia’s unique format of curated networking, strategic one-to-one meetings, and interactive sessions. It provided the ideal environment for Mindera, designed to enable retailers to explore the innovations, technology trends, customer strategies, and partnership opportunities powering the next era of retail growth in Australia.

Along with the strong visibility our sponsorship delivered among the audience of 200 senior retail and ecommerce leaders from the country’s top enterprise brands, this strategy also proved a terrific icebreaker, significantly boosting engagement. The size of our presence, which also included the Mindera logo appearing at key meetings across the show, even prompted comments of “you are everywhere” from several attendees.

This helped make the most of the important groundwork our Australia team did during the Fall 2025 event, with key attendee connections and face-to-face meetings doubling to more than 40. As a result, we were able to spread the word further about the importance of building technology fast and laying rock-solid foundations for future growth and rapid iteration. This really resonated, sparking a number of concrete opportunities with major retail brands across the country.

It’s great when a plan comes together, and it certainly did at iMedia, significantly raising awareness of our brand where it matters most.

Get in contact with our Mindera Australia team today to discuss how technology can solve your retail challenges.